For the third straight year, Citibank Philippines won the nod of Global Finance magazine as the Best Consumer Internet Bank in the country. The award goes to Citibank Online with URL address www.citibank.com.ph, the Internet-based banking channel for Citibank’s consumer clients in the Philippines.
“We thank Global Finance for this affirmation. The Internet has become a powerful channel for us to provide round-the-clock and easy access to our customers, as well as to the public eager for information on Citibank products and services,” maintained Mark Jones, Citibank’s Country Business Manager for Global Consumer Group.
“Citibank Online continues to attract a growing number of users and we intend to provide them a superior online banking experience. It has evolved into a point of differentiation for our company and as a vehicle for enhancing our customer service. The Global Finance award is a most welcome acknowledgement of all the hard work we put in for our customers with Citibank Online,” added Jones.
Citibank in Asia won this year’s bulk of awards from Global Finance for the Best Consumer Internet Bank category. Apart from the Philippines, country awards were given to Indonesia, Pakistan, Singapore, Taiwan and Thailand. Last year, Citibank also received the majority of the awards in the same category of Best Consumer Internet Bank.
“This year’s impressive set of awards from Global Finance is a testament to the success of Citibank’s online banking strategy. Citibank was the first bank to introduce online banking in Asia Pacific. Over the years, we have continued to find new ways to raise the bar and provide the most convenient, secure and user-friendly online banking experience to our customers,” said Ashok Vaswani, Citigroup CEO Global Consumer Group, Asia Pacific.
The criteria for this award category included strength of online strategy, success in getting clients to use web offerings, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives and website design and functionality.
This is the 7th year Global Finance, an international publication that provides enhanced monthly coverage and analysis about companies, financial institutions, and developments affecting finance around the world, has named the World’s Best Internet Banks. Winners were selected among entries evaluated by a judging panel consisting of representatives from Tata Consultancy Services Ltd.
“In less than a decade, the Internet has transformed the way many consumers and most businesses bank,” said Joseph D. Giarraputo, publisher of Global Finance. “The continuing improvements in Internet offerings represented by this year’s entries show that more significant Internet banking developments are still ahead of us.”
Citigroup (NYSE: C), the leading global financial services company has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney and Banamex. Additional information may be found at www.citigroup.com.
Citigroup's history in the Philippines dates back to 1902 when the International Banking Corporation established a branch in Manila, followed by another branch in Cebu in 1904. Today, it is the largest foreign commercial bank in the Philippines in terms of customers, assets, revenues, employees and number of domestic branches. With a staff of over 1,600 employees, 99 percent of which are local, Citigroup has been consistently ranked as one of the top commercial banks in the country.