Manila’s hottest and most creative pop radio station is right where it’s at! With the most exciting and innovative programs and events, plus stimulating jocks and personalities who become a listening habit, Monster Radio RX 93.1 truly is the dominant CHR (Contemporary Hits Radio – that’s pop) station in Metro Manila--- and RX has got the awards and surveys to back that up!
RX 93.1 is not just number one when it comes to playing the hits, it’s also the leading station when it comes to overall broadcasting excellence! With original, station-produced specials, productions and activities that tug on the listeners’ imagination, while feeding their minds with information, RX has been acclaimed as the Best FM Station five times (by the industry’s own KBP Golden Dove Awards, no less.) We call it Five-Star Radio.
RX is not only the station everyone listens to, it’s the station that’s most “visible.” RX 93.1’s talk-of-the-town parties and events still remain unduplicated, despite other stations’ attempts to imitate them! These must-attend events include The RX Stick-Ons, The Valentine Singles Party, The Grads Party, The RX Summer Beach Outings and The RX Cookout. With live coverage events through remote broadcast facilities, tie-ups with high school and collegiate organizations on youth-related activities, premieres of the biggest movies, and concerts by top local and international performers, Monster Radio RX 93.1 promotes friendship with and among its listeners.
RX is also the most advertiser-friendly of stations, conceptualizing fresh programs and commercials that have branded content, yet remain entertaining for the general listener and true to the creative standards of RX programming.
TARGET AUDIENCE
RX 93.1 plays the hottest hits, so naturally, it caters to all listeners who are youthful in age and/or spirit! But specifically, RX aims to capture an audience from 15 to 30 years of age, belonging to the middle-to-upper income bracket (ABC income classes). That would include upper high school and college students and young professionals.
Not forgetting the older listeners who just love those favorites from the recent past, RX 93.1 has set aside a special day for music from the 70’s until the 2000’s and called it The RX Monster’s Riot. The Riot’s audience is composed of listeners from 20 to 40 years of age and sometimes, a pool of the younger crowd as well. But the young listeners would probably go for Hip 26 – RX 93.1’s 26-hour weekend program of slamming R&B and Hiphop. There is also the ever-influential “alternative pop” scene, and RX taps that as well with the “Alternate Route” and “Indie Ground” portions. Catering to discriminating audiences is RX 93.1’s array of weekly specials including The RX Concert Series, Countdown Top Seven, Back to the Eighties, Radio 1 and Heard on Thursdays.
Coverage
Monster Radio RX 93.1’s primary coverage in terms of area is Metro Manila
Its secondary coverage includes the Calabarzon region and the provinces of Bulacan and Pampanga.
Its tertiary coverage includes the provinces of Batangas, Tarlac, Benguet, Bataan, Zambales, Pangasinan and La Union.
Meet the Air Staff
So, who exactly are the fascinating bunch of people you hear on RX 93.1’s airwaves?
At present, they are (in the order you will hear then throughout the day and throughout the week) Chico Garcia and Delamar, Iggy Guerrero and Francesca, (Program Director) Louie D and Christi, Rico Robles and Gelli, Jude Rocha and Danielle, Dr. Love Tom Alvarez, Jake Lopez, Hazel, and (Features and News Director) Raffy Reyes.
Meet the Marketing Staff
Monster Radio RX 93.1 has the most powerhouse marketing and sales staff on radio today.
Led by RX 93.1 president Chito Barreiro, they include Divine Pascual (Station Manager), Chingay Barreiro, Jon Isidro, Cel Del Valle, and Christal Gumatay. The Marketing Services (Events) Coordinators are Ea Medel and Vince Gaviňo.
RX 93.1 and Audiovisual Communicators Incorporated, its mother company, are stewarded as well by Vice-Presidents Jun Barreiro, Raffy Barreiro, and Butch Jimenez.
MEET THE PROVINCIAL STATIONS
Monster Radio RX 93.1 has sister stations in the South that carry Audiovisual Communicators Incorporated’s brand of high-standard youth oriented pop stations! They include: MONSTER RADIO BT 105.9 (CEBU); MONSTER RADIO 99.5 (DAVAO); EZ 887 (GENERAL SANTOS); AND DREAM RADIO RX 93.1 (ZAMBOANGA).
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